You may know about Baton Rouge’s growing tech industry. What you may not know is that one of the pioneers of internet retailing is right here in the Capital Region. Shopperschoice.com was founded in 1998 and  has grown from a mom-and-pop store selling barbeque equipment to one of the 300 biggest online retailers in the…

If you’re so much as an occasional jogger around Baton Rouge you know Jenni Peters. Even if you’ve never donned a pair of running shoes, you know the Varsity brand and the slogan emblazoned on the back of the t-shirts that are almost a uniform around Baton Rouge: Run Hard Live Easy. Jenni Peters is…

When it comes to entrepreneurship, you won’t find many people who know more than John Elstrott.   Recently retired as professor of entrepreneurship and director of the Levy Rosenblum Institute for Entrepreneurship at Tulane, John is chairman of the board of directors of Whole Foods, originator of Celestial Seasonings, and runs Elstrott, Maurer and Hunnewell, a…

When it comes to the Blues, Baton Rouge is one of the best-known cities on the map. Some will even tell you the Blues were born right here in the Red Stick on the banks of the Mississippi, despite what those in the Mississippi Delta or Memphis might say. For more than four decades Stephanie’s…

In today’s economy, branding is everything. One way companies get their brand in front of you is by putting their name and logo on everything from golf shirts to water bottles. Baton Rouge entrepreneur Carey Guglielmo is carving a niche for himself in the field of promotional marketing by NOT putting logos on everything. Carey’s…