What’s Your Sign? – Out to Lunch – It’s Baton Rouge
If you’re driving down the highway almost anywhere in this country you’re likely going to see a Lamar Billboard. And while you may know that Lamar is one of Baton Rouge’s biggest companies, you might not realize it’s also one of the largest outdoor advertising companies in the U.S. Lamar has more than 144-thousand billboards in the US, Canada and Peurto Rico and more than $1.8 billion last year in revenue, and it all started out as a little family business in the deep south.
The 4th generation of the Lamar family business, Sean Reilly, is the company’s CEO.
Stephen St. Cyr, also knows a thing or two about the sign business. Any time you walk into a Circle K and see a big lifesize cutout propped up on a cardboard frame, it’s an image that likely rolled off a large format printer at St. Cyr’s print shop Vivid Ink Graphics. The company has been growing exponentially in the past three years and recently move into the old Circuit City building on airline highway because it needed more space.
Stephanie’s special guest on this episode of Out to Lunch is Billy Tamm, one of the last neon sign repairmen in the area. Billy has produced neon for everything from small beer signs to the billboard of Shamu at Sea World in Orlando to the neon Coca Cola Bottle at the new plant here in Baton Rouge, which, by the way, is one of just two neon coke bottles in the whole world.
Photos at Mansur’s On The Boulevard by Ken Stewart.