Downtown Baton Rouge has come a long way over the past two decades, thanks to a lot of careful planning, tireless advocacy, public and private investment, and a commitment from a lot of small businesses to set up shop in the capital city’s historic center.
Stephanie’s guests on this edition of Out to Lunch Baton Rouge are are two of those small business owners and have unique insights into what it’s like doing business in the heart of always-evolving downtown Baton Rouge
Saskia Spanhoff, her downtown Baton Rouge restaurant Cocha prepares dishes from the produce of local organic farmers
Saskia Spanhoff co-owns Cocha Restaurant on Sixth Street downtown with her husband, Enrique Pinerua. The couple opened the restaurant in 2016 with a focus on locally sourced, sustainable, non GMO foods with a Southern menu that draws on the region’s Spanish, French African, and Caribbean influences. In the years since, it has grown into one of downtown’s most popular gathering spots.
Saskia is a native of Baton Rouge and LSU graduate with over 25 years of experience in the restaurant and wine industries. She has worked at restaurants around the country.
Scott Hodgin is owner and Managing Partner of TILT, a local firm, also based downtown, that specializes in branding, marketing and packaging design for a variety of local products that may be sitting on the shelf in your pantry, including Camellia Beans, Blue Plate mayonnaise, Faubourg Brewing beer, and Big Easy Kombucha. Scott co-founded the firm in 2005 after spending several years learning the ropes at other firms.
Scott Hodgin, his branding and marketing company, TILT, represents major Louisana brands like Blue Plate, Camellia, and Big Easy Kombucha
It’s probably no exaggeration to say that every person in the US over 5 years old knows what Coca Cola is and what Walmart is. Assumedly, having achieved 100% market penetration these companies can now quit advertising. However, we see Walmart and Coca Cola marketing everywhere, from YouTube to highway billboards. Why? Because, as we learn in this conversation, it’s one thing to have a popular business like a downtown restaurant but it’s a whole other thing to keep the branding as fresh as the food.
Out to Lunch is recorded live over lunch at Mansurs On the Boulevard.
