Stafford Wood is one of the most talented women in Baton Rouge, and the founder and owner of Covalent Logic, a full-service integrated communications firm that specializes in branding, corporate communications, graphic design, web design, public relations and crisis communications. Covalent’s clients, past and present, include hospitals, banks, state agencies, churches and nonprofit organizations.

Stafford founded the firm in 2005, after spending a decade in the private sector, first with The Advocate, where she helped that paper with its first iteration of a digital product, and then with Eatel. Since founding Covalent, Stafford has become a go-to person for the local business community, particulary when there is a need for someone who understands the intersection between the worlds of digital and tech, and marketing and communications. 

Chris Dykes is just the kind of young entrepreneur Covalent Logic might be able to help. Chris is the creator of an app called Idle that promises to bring as much change to the market as have Uber, Waitr and Airbnb. The Idle app connects users to an online renting community of underused, or idle, goods. For example, a pressure washer or a crawfish boil set up that you only use a couple of times a year, you could monetize by renting it out to others. Idle has been around since mid-2017 and is available on Apple or Android. It’s poised to take off beyond the Baton Rouge area, where it’s proving itself. 

Photos over lunch at Mansurs on the Boulevard.