Everybody likes to feel good. For some people that’s simply the absence of pain. For others it’s chocolate cake.

As consumers we all like to splurge from time to time. Even if we’re pinching pennies, there’s always going to be a special something we’ll make an exception for because it makes us feel good, mentally, physically or emotionally. If you’re that entrepreneur, who can intuit what customers need, you just might have hit on the secret to success.

Liz Anderson’s Honey Hive Treats cakes and cookies are as stupendously popular as they are meticulously made and decorated

Liz Anderson is owner of Honey Hive Treats, a locally owned sweets boutique in baton rouge that specializes in homemade pastries and desserts, including cakes—and wedding cakes—cookies, pies and brownies.

Condoleeza Semien is founder of Beluga Bliss a company that sells handcrafted blends of aromatherapy oils and products suffused with aromatherapy oils. The blends are all natural and are designed to help with insomnia, sinus issues and pain cause by a variety of conditions ranging from arthritis to autoimmune diseases.

Teen entrepreneur Condoleeza Semien set out to make her mom feel better and has ended up up making us all feel good

Beluga Bliss is getting a lot of publicity for a small baton rouge startup, not least because Condoleeza was just 14 when she founded the company! She is all of 17 now and is a senior at University View Academy, an online charter school, where she is also two years into her college degree.

Stephanie Riegel, Out to Lunch at Mansurs on the Boulevard with Liz Anderson and Condoleeza Semien

Out to Lunch is recorded live over lunch at Mansurs on the Boulevard. Photos by Erik Otts and Stephanie Lee.